There are thousands of music tracks and albums released every single day across the globe. With the right marketing, you can make a living off your music. Promotion brings about publicity, increasing the number of people who stream your music or arrive at your concerts.
How to promote your music album
Playing music and promoting it are two entirely different things. First, it is time-consuming. The time that would have been spent on writing lyrics is instead spent on promotion. The top artists have a savvy business acumen in addition to their artistic personality. The passion trace is a good example of this. Record labels are serious players in the music industry when it comes to marketing music. Record labels today refrain from signing a new artist until they demonstrate that they command a large fan base. It’s thus prudent to know how to market your music album right away.
Be ready to distribute
You can promote your music album by selling out the best aspects of it first. It does not have to be the entire album; one or two exceptional tracks are adequate. When the album is ready, start promoting one single. If the release becomes an instant hit, this will boost your albums sales. Listeners will be anticipating the main album to find out what more you have in store.
Have a narrative behind your persona and music
The market today loves music and arts. Have a unique selling point that separates you from other musicians out there. Your story can have relatable characters or a unique location setting. Alternatively, it can be a plot highlighting your independence and desire to communicate globally. Those who opt for conflict narratives can share their personal challenges.
Identify your main audience
It’s impractical reaching out to people, one by one. Identify your target market and tailor your music to appeal to them. You will have an idea where most of this demographic spend most of their time. It can be an offline or online space. Avenues for reaching out to your potential audience are YouTube channels, streaming sites, music forums, social media, online radio, and much more.
Utilize streaming sites
Today there are several established streaming platforms. For instance, Pandora, iTunes, Apple, Spotify, Google, etc. Give your music a good profile so that your fans can check out information on your lyrics, band or upcoming gigs.
Link up with top influencers
People with many followers on social media sites are referred to as influencers. Develop a cordial working relationship with them. If well utilized, they will promote you to their entire following community and even introduce you like the new sensation in the industry.
Utilize digital marketing platforms & social media
Online pay ads are great for creating customer awareness. Running your ad of Facebook guarantees you a wide share to your intended demographic. Platforms like Instagram and Snapchat can reach out to your fans; particularly the stories. It can be a chat at the studio or a rehearsal session while working on the album.
There are some offline album marketing strategies one can employ. For instance; use of flyers in record shops, street shows, concerts, local radio promotion, etc. With the right strategies, you will learn how to market your music album.